How to Turn One-Off Projects into Retainers
A retainer is the same client with the sales cost removed. Decide whether you are selling availability, outcomes or a block of scope — and never mix them. Three shapes that work for a solo freelancer, when to have the conversation (not at the end), how to price from what the last project actually took, and the rollover rule to write before month one.
LanceGuru Team11 min read
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