TV Ratings: Super Bowl LX Falls Just Shy of All-Time Record

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The 60th Super Bowl drew, as usual, a gigantic audience — but it had to settle for coming in just behind last year’s record-setting telecast.

NBC and Peacock’s telecast of Super Bowl LX — a lopsided, 29-13 victory for the Seattle Seahawks over the New England Patriots — averaged 124.9 million viewers, based on Nielsen’s final same-day ratings and Adobe Analytics streaming data (the numbers also include Telemundo’s Spanish language broadcast and streaming on other NBCUniversal and NFL digital outlets). That’s off a scant 2 percent from Super Bowl LIX in 2025, which set an all-time U.S. audience record of 127.71 million viewers across Fox, Tubi, Telemundo and NFL digital properties.

NBC did set an all-time record for peak viewership, with 137.8 million viewers during the game’s second quarter. The halftime show, starring Bad Bunny, scored higher than the game as a whole with 128.2 million viewers, also down a little from the 133.5 million viewers for Kendrick Lamar’s halftime performance a year ago.

The game is the second most-watched telecast in American TV history, behind only last year’s Super Bowl.

More to come.

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